Carve - Mexico
Brought to you by Dog and Hat!
Teddy Esteve's Finca Guadalupe Zaju near Toquian Grande in the Chiapas region of Mexico
900 - 1400 masl
Notes of Funky Mandarin, Blackcurrant and Grape
Beautiful Finca Guadalupe Zaju occupies 310 hectares right on Chiapas, Mexico’s famed ‘Ruta de Cafe’. This ‘Route of Coffee’ rides along the Guatemalan border, north from the border town of Tapachula, through Mexico’s famed Soconusco region. The route flows past some of Mexico’s most famous farms – including the Fincas Hamburgo and Irlanda. A neighbour of these farms, Guadalupe Zaju is well on its way to helping carry on the region’s (somewhat diminished in recent years) reputation as a location for high quality coffee.
Guadalupe Zaju was taken over in 1945 by Hamburg-born businessman Hans Asmus Luethje and his wife. Their son Juan Luethje carried on the legacy. The farm was originally known simply as Zajú – named after the river that runs through it: Guadalupe was added only when the Virgin of Guadalupe icon was introduced to the farm’s chapel. The Luethje family ran the farm for more than 50 years with dedication; however, in the latter part of that century, low coffee prices challenged the farm’s economic viability. The farm was sold when coffee prices hit rock bottom in 2003.
When Guadalupe Zaju’s current owner, Eduardo ‘Teddy’ Esteve, purchased the farm in 2004, it was a true act of faith and commitment to making the formerly great farm into a bastion of quality again. Teddy’s family had been involved in commodity trading – including coffee, tea and cocoa – for over 150 years, and he had worked on the coffee end of the business for his whole life. In his own words, he says “I grew up cleaning up the cupping room in the office and being involved in clerical matters since my early days to complement my allowance.” He directly started working for the family company in 1983. However, he had never directly been involved in farming coffee