How it all started? Out of curiosity and love for delicious coffees.
Tereza and Jon first met working in a small coffee roastery in London. This was after several years working in various areas of the coffee industry. Tereza began her coffee journey as a part-time barista whilst studying and quickly fell down the rabbit hole. Becoming a barista trainer and later finding herself volunteering at a Brazilian coffee farm. Her true passion now lies in responsible coffee buying, ethical marketing and improving our part within sustainability across the supply chain. Jon was first introduced to speciality coffee in Sweden, working in a high-end coffee equipment store, surrounded by passionate coffee professionals driving the local speciality coffee scene. Eventually pursuing a career in roasting after moving back to the UK and now being our head roaster and the key person responsible for ensuring we're constantly pushing to better consistency and quality of our roasting.
When in early 2026 the opportunity came to purchase a second hand roaster, we decided it was time to start our own venture outside of London and our heart was set on the vibrant seaside town of Margate. We wanted to bring more delicious coffee to Kent (Jon’s home county), better not only for drinkers but also producers and the planet. And Curve was born at the back of Margate cafe. Around a year later, we added a cafe premises to our operations. A place where we could meet with our local community face to face and showcase all the wonderful coffees we get to work.
Fast forward to 2024, we still run both sides of our operations, now in larger and improved premises. Our teams, both in the roastery and cafe, have grown to the current total of 9 full-time and 4 part-time team members. We’ve established and are continusly strengthening our wonderful customers bases in Kent, London and around the UK. whilst constantly working on refining our sourcing practices and operations.
Our big ambition? To build a truly sustainable coffee business where everyone can thrive.
We love that we're lucky enough to enjoy the constantly increasing quality of coffee that's being produced around the world, but it's important to acknowledge that growers constantly face countless hurdles, present in virtually all coffee producing communities we've come across. Majority of coffee world-wide is produced by small-holder growers in the global south, they are the ones on whom our industry hugely depends on. Yet, only a small fraction of the value generated by the coffee industry globally currently benefits those in producing regions, with the vast majority of profits being enjoyed within consuming countries. Simultaneously, growers have to grapple with so many challenges of volatile market prices, climate change and unexpected weather patterns, increased cost of inputs, rural to urban migration and lack of labour to pick coffee to name a few. We believe in doing our part to challenge the power balance in the coffee world, starting with improving value for those who produce it.
Delivering consistently great quality of coffee is at the heart of what we do and at the same time we also see it as our duty to act as a reliable and ethical market partner to those who produce it. Quite plainly, without them and their work we don’t have a business. So we are committed to investing in equitable supply chains and fostering long-term buying partnerships, paying better prices for the coffees we buy and supporting projects that contribute to sustainable local development in order to build a future where everyone in coffee can thrive. Of course this is only possible if we also look after our team and the planet in the process and so we are constantly looking at ways to better support our team and improve our impact on the environment both in our own operations as well as our coffee sourcing.
Huge thank you goes to you for being here, and helping us achieve this goal by ordering and sharing our coffees. We hope you enjoy the brews!
Tereza & Jon x
