I’ve lived most of my life between the farming counties of Yorkshire and Lincolnshire. Living in farming communities has helped me empathise with the struggles and identify with the culture of farming communities around the world. Coffee farms I have visited in Colombia and Honduras remind me of potato or sugar beet farms that I know from around my home village.

Danelaw is a hugely personal thing to me, as the area of these counties occupied by the Vikings in the 9th Century – it captures the essence of where I consider home. When people think of Danelaw, I want them to imagine something authentic and crafted with skill. Something that will sustain you, and I want people to recognise the Scandinavian influence over something local.

I have a real appreciation for authentic, local food: proper Lincolnshire sausages, Wensleydale cheese, Whitby kippers; locally-produced vegetables and meat. It’s made me understand that the food where you grow up is a massive part of who you are, and appreciating the hard work that goes into producing that food means that it deserves to be recognised as something very special

I want to be part of that local, quality food movement and take pride in where people choose to drink my coffee.
David Jameson, Founder and Director of Danelaw Coffee