Ask the Roaster
About
We are in the coffee business out of pure passion and dedication.
It is our intention to bring to your palate the best expression of aromas and flavors from the coffee lots we select, to honour the coffee farmers' hard work.
We promote full transparency and traceability of each single lot and work hard to constantly improve ourselves to be a source of inspiration and innovation for the entire industry. Coffee is truly our passion; it is indeed our life!
We are committed to selecting and bringing the coffee of the best quality. We carefully select lots that confirm to the standards of the specialty coffee, meaning that only the mature cherries are hand-picked and that the lots are completely traceable. We choose the roast profile crafted to showcase the unique flavours and aromas of each coffee. Crucially, we only roast to order, meaning that we roast three times a week only specific coffees in the quantity ordered, and we ship them the same day. We use the express shipment of the courier we have selected after many trials for its credibility and speed.
We are honest in setting the price of our coffees, as well as in paying the producers. Rubens assigns quality scores professionally after blind cupping the lots. Freshly processed beans at the origin are quite different from beans landed several months later at the destination: conditions of transportation and time inevitably intervene. That is Rubens assigns the quality score to the coffee that has been already delivered to us and roasted - the quality score of the coffee you will receive and taste. The price is then set primarily on the basis of the quality score, and the cost of the green coffee is a secondary factor. Rubens has been among the first roasters to apply this approach. We put the quality score right on the front label, so that you can see it and make an informed choice.
What we and our customers appreciate a lot about specialty coffee is its full traceability and the short supply chain. We are committed to providing you the most comprehensive information on what is in your sup: in fact, we publish all the details we ourselves have on each lot. We go beyond indicating the location of the production: we also tell you everything we know about the producer - the farm, the cooperative, or the processing station. In addition, we always indicate the period of the harvest, so that you are sure that you buy the coffee coming from freshest and in-season crop. Full transparency not only gives you a chance to learn more about the product: it also aims at showing all the hard work behind each cup. Our main purpose is transmitting as much as possible what the bean already has thanks to the nature and the caring hands of who grows it.
Dog and Hat
I mean, where else would you start when launching a new International roaster focused subscription than the more requested international roasters from our membership. So we were thrilled to be able to get the chance to work with Rubens and the wonderful team over in Forli.
