Ask the Roaster - Sadiq from Amoret

How was the Roastery founded, what was the inspiration?

A 3 night stay on a coffee plantation in Nicaragua in 2009 sparked my interest in working with coffee.

What's your favourite part about working at the Roastery?

Fine tuning roast profiles on our gorgeous Giesen W6 until coffees reveal their true potential.

What's your proudest accomplishment?

Helping the wonderful people of West London discover the world of speciality coffee. Being featured in Caffeine Magazine two issues in succession in "Roasters to Watch". Although back then, we only curated the greens and had Jon Cowell from Curve Roasters do his magic on them!

What three words best describe your Roastery?

Imagination - Passion - Craft

What’s your favourite place to enjoy a coffee, and what coffee would that be?

The little bench at Amoret Hammersmith, enjoying a fresh batch brew and watching our regulars come in for their daily fix. 

Finally, what Dog & Hat combination would you choose?

Beagle in a Smoking Cap.