Ask the Roaster - Sam from Hard Lines Coffee

How was the Roastery founded, what was the inspiration?

I guess it came about from a desire of myself to roast coffee for a career and Matt and Sophie to add another dimension to the Hard Lines brand, bringing it in house and somewhat self-sufficient. Like most things we do we like to be in control of what we do and how we do it.

What's your favourite part about working at the Roastery?

Good question, because there is a lot to enjoy! I think for me it’s still very special to see our coffee out in peoples cafes up and down the country being enjoyed, makes it all worth it. There is also a huge sense of achievement after a particularly busy week and getting everyone's orders out in time for them to enjoy.

What's your proudest accomplishment?

No awards for me, but I am incredibly proud of the journey we’ve been on these past 18-24 months and where we are now headed as a business. It’s certainly not been a straight forward path to where we are now but that kind of makes it a little bit more special and worthwhile. Credit to everyone involved with the Hard Lines team and customers for keeping it afloat.

What three words best describe your Roastery?

Hot - Hectic - Fun

What’s your favourite place to enjoy a coffee, and what coffee would that be?

Lyles, Shoreditch, without a doubt. Usually drink a filter followed by a seasonal espresso. Watching James and the team effortlessly deliver some of the best tasting coffee and service I’ve ever experienced is one of my favourite coffee moments.

What is your favourite snack or treat to have to accompany your coffee?

Usually a banana to balance out the caffeine, but also partial to an entire pack of Oreos haha

What would you drink if there was no coffee?

Damn, good question. If we’re talking in the morning then probably OJ (with bits, don’t shoot me) and if the afternoon or evening then a glass of a light and juicy low intervention red wine.

What is your favourite tasting notes to find in coffee?

Rhubarb or rose hip, which quite often coincide in some Kenyans or Burundis

Where would you recommend for food and drink in your local area?

Besides us? Mec in Castle Arcade for a morning brew, followed by Ffwrnes in the central market for pizza, back to Bulles in Castle Arcade for an early afternoon glass of vino then Cafe Citta for a dinner of aubergine parmigiana and pasta. Finishing the day by grabbing a cold bottle of something from Hard Lines and sit in Bute Park next to the river :)

Finally, what Dog & Hat combination would you choose?

Hahaha! Italian greyhound in a beanie, for sure.