As much Today as in 2011, when it was a simple coffee cart stationed at markets around the busy city of London, Nomad Coffee’s values and goals remain the same: proximity, respect for the producer and careful attention to detail throughout the production chain.
Nomad later moved to Barcelona to open its first shop and help cultivate a taste for speciality coffee in the Catalan capital. Soon after, they opened their own open roastery and, still guided by the premise of bringing coffee closer to the public, they began to distribute their product and create a collaborative network of cafés, helping the project to grow on an international scale.
Nomad’s trademark is its roasting, which is why they want to have a hand in every stage of the production process. They travel to origin looking for the best beans and work side by side with importers and farmers. They roast their coffee at their headquarters, applying their own quality standards, which help them develop each bean to its full potential.
A team of baristas is responsible for extracting the uniqueness and excellence from every coffee in each of Nomad’s shops.
Ask the Roaster - Jordi
How was the Roastery founded, what was the inspiration?
Roastery was founded in Barcelona in 2014. However, NOMAD was founded as a coffee cart in London in 2011, the inspiration for that was the nomadic life style of the street food traders, or at least that’s what I thought.
What's your favourite part about working at the Roastery?
My very particulate favourite part of this job is to discover and develop cafe concepts. I like travelling the world discovering different sort of café concepts.
What's your proudest accomplishment?
I did win a couple of barista championships a few years ago, but our biggest accomplishments as a roastery have been surviving a pandemic period and being able to share the good and the bad times with the rest of the team.
What three words best describe your Roastery?
Team - Improvement - Nonconformist.
What’s your favourite place to enjoy a coffee, and what coffee would that be?
A cafe that I’ve never been to, I like that feeling. I like lots of different types of coffee. Fruity, light, clean, juicy filters and round sweet, chewy espressos and flat whites.
Finally, what Dog & Hat combination would you choose?
Mmhhhh I thought I wouldn’t be able to answer that, but imagining the different options and possibilities, have been so much fun, thanks for this!
My final answer is: Chowchow with a posh Pamela hat.