David Rabbit Hole Roasters Montreal Quebec
How was the Roastery founded, what was the inspiration?

Having worked for multiple rotors, I always had ideas when it came to green sourcing, profiles, but I could never do all I wanted because I wasn't the boss ;-) SO I invited Sophie to join me in the Rabbit Hole. The name comes from the fact that a lot of roasters offer similar menus, attitude, wholesale programs, etc. I wanted to change some of those notions by offering an eclectic menu that would be focused on emerging origins and social engagement.

What's your favourite part about working at the Roastery?

For me personally, it has to be green buying and cupping/tasting in general, and quality control. I'm a Q Grader, so evaluating everything is a pure joy. If I could cup 30 hours a week I would do it. It puts me in this sensory bubble where time seems to slow down and I can't get enough. Finding original green coffees that are tasty and different is a lot of work, but so far, the response has been fantastic and it's all well worth the extra work.

What's your proudest accomplishment?

If we are talking about coffee only, it's tough to choose just one. But I would have to say starting Rabbit hole Roasters. I had a very sweet job where I could also consult on the side. I was fresh off making the finals of the Canadian Barista championship and selling a successful barista training business. I had lots of work and opportunities, was earning a good living but one thing was missing: something that was my crazy vision of what a roastery could be, so I decided to jump and do this thing. I jumped, and I am still falling by the way.

What three words best describe your Roastery?

Status - Quo - Challenging (a.k.a. Original - Challenging - Tasty)

What’s your favourite place to enjoy a coffee, and what coffee would that be?

My first coffee each morning, when my daughter helps me out before we go play in her room. Nothing can beat that feeling, and it's almost always a low acidity, thick bodied coffee like our washed Lafu or a Mexican coffee.

Finally, what Dog & Hat combination would you choose?

100% a Bernese Mountain Dog with a french beret (probably some sunglasses as well.