Ask the Roaster - Jack from SEND Coffee

How was the Roastery founded, what was the inspiration?

We founded our roastery to try and change perceptions in the coffee industry towards people with disabilities. Our founder, having a hidden disability himself, often experienced challenges in the coffee industry, and speaking to others with similar experiences they grouped up to be a force for change.

What's your favourite part about working at the Roastery?

Cupping! We try and cup regularly and keep our pallets dialled in.

What's your proudest accomplishment?

The many lives we've touched and changed. The best part of our year is when one of our learners gets a job somewhere, and we go to the coffee shop they're in and order a drink from them.

What's your favourite place to enjoy a coffee, and what coffee would that be?

When visiting origin - maybe it's the altitude but something about drinking coffee in that format hits different.

What three words best describe your Roastery?

Ethical - Exemplary - Bonhomie.

What is your favourite snack or treat to have to accompany your coffee?

There is always a bag of twiglets or chocolates hidden in the shops.

What would you drink if there was no coffee?

We're really into tea and wine too, with a sommelier on our roasting team and a tea master too.

What is your favourite tasting notes to find in coffee?

Lime! But that really punchy, packaged sweet lime.

Finally, what Dog & Hat combination would you choose?

A Croatian Sheepdog or 'Mudi' was the name sake for one of our shops (The Black Fox) and she looks great in a straw hat!