Ask the Roaster - Pira from Sendero Coffee
How was the Roastery founded, what was the inspiration?
Founded in 2016 by Pira and Hutan, Sendero Specialty Coffee’s inspiration is to travel to remote coffee growing regions so that they can work directly with local families and cooperatives in order to source outstanding Arabica coffee beans. Sendero travelled to less well-known coffee producing countries, such as Uganda, Mexico, and Ecuador, with the aim to offer speciality grade coffee beans which are less common in Europe. Sendero provides flexibility in quantities with the increasing artisan roasteries.
Today, Sendero Specialty Coffee supplies artisan roasters with green beans in 9 European countries.
In 2017, Sendero opened a coffee shop in Clapham, London, using their own sourced beans, roasted by Pharmacie Coffee Roasters, one of the best UK roasters
What's your favourite part about working at the Roastery?
People - We meet many different people with various backgrounds, cultures and stories.
What's your proudest accomplishment?
For three years, we have travelled to Western Uganda and are sourcing organic-certified coffee. We work with a cooperative, which is comprised of 85% women, leading the way to female empowerment in one of the most remote areas in Africa
What three words best describe your Roastery?
Community - Quality - Traceability
What’s your favourite place to enjoy a coffee, and what coffee would that be?
In a good coffee shop with good friends.
Finally, what Dog & Hat combination would you choose?
This is Gustavo, the resident dog of Sendero Specialty Coffee. You can find him every day in our London coffee shop. He does not have a hat yet, but finds it cosy around the coffee bags.