Ask the Roaster
Click the link to read more from Joel and the team at New Ground Coffee.
About
New pushes boundaries. It is thinking differently about what has come before and never settling for the ordinary.
At NewGround this is at the heart of everything we do. From our ethically sourced high-grade coffee, carefully selected from small-scale farms around the world, to our state-of-the-art facilities where we expertly roast each batch to reveal new exciting flavours every time.
But we believe coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why we use our business to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning
NewGround started when a couple of mates wanted to really enjoy every single cup of coffee. We wanted to source new and exceptional coffees, and help drive the growing coffee culture in Oxford and The UK.
We also wanted to use the business to help tackle a social injustice.
It's well known that prisoners are much more likely to reoffend after release if they are without training and jobs. So a business that creates opportunities has to help, right? We think so, and that’s what keeps us motivated every day. That and sourcing and roasting some of the world’s finest coffees
Good people making great coffee. Simple as that.
Meet Barbara Croce — the woman behind Gold Box. Founded in Newcastle back in 2013, Barbara built Gold Box from the ground up with one thing in mind: roasting seriously good speciality coffee, without the serious attitude. With Brewers Cup champion baristas and licensed Q-graders on the team, these guys really know their stuff — and they travel the world to build real relationships with the farmers who grow every single bean. Less swagger, more substance. Just the way we like it.
International
Newcastle was just the beginning. Gold Box has grown into an international roastery with operations in both the UK and Dubai — and we have a feeling they're just getting started.
Where are we?
Newcastle, UK — The home of Gold Box. Their HQ is based in Blaydon, Newcastle upon Tyne, where it all began back in 2013.
Dubai, UAE — Their second home, tucked away near the Mall of Emirates. The Dubai roastery brought Gold Box's speciality coffee to a whole new corner of the world from 2015.
