CASA coffee - Villamaria - Colombia

Origin

Colombia

Variety

Variedad Colombia, Castillo Naranjal

Processing

Natural

Altitude

1,800 MASL

Roast Profile

Omni

Taste Notes

Notes of Bubblegum, Lychee, Turkish delight, Blueberry, Violet and Cacao.

Coffee Facts

Villamaría's processing station, Jamaica, was chosen due to its perfect climate and altitude for the drying of naturally processed coff ee. Alongside this, the large space available meant that producing high-quality naturals at scale was a possibility not available before.
As the project gained speed, roasters worldwide began to buy long-term from Villamaría, and neighbouring communities were able to see the merits of selling cherry to La Aurora, the delivery and buying point for Jamaica, instead of parchment to a nearby trilladora. The sale of whole cherries to a processing station is a method uncommon in Colombia but seen in many other coff ee-producing countries.
We can see that the communities including Villarazo, La Batea and Corozal have been positively aff ected by the existence of Jamaica. Today, we see a continued increase of producers delivering their cherry to La Aurora, which is also a contributing farm managed by Rubiel Orrego. Like many coff ee producers in Colombia, producers of Villamaría had historically been promised higher prices and the purchase of a farmer's entire crop by large institutions in the past. Having never delivered on this promise, understandably faith in new ventures had greatly diminished amongst producers.

Thankfully, Jamaica is a processing station that neighbours the communities who sell to Villamaría, and our consistent return every harvest has helped those hesitant to see that we are committed long-term. The producers that create the lots you enjoy from Villamaría, now grow in number as word spreads of a system that ensures better prices, for reduced labour (selling cherry not processed parchment), and a need for a growing volume of their harvest as roasters continue to support harvest on harvest.