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Dog & Hat Coffee Club

MEET THE ROASTER

Cat & Cloud

About Cat & Cloud

Santa cruz

Meet Jared Truby, Chris Baca and Charles Jack — three friends, three barista champions and one very big dream. In 2016, Chris called the other two up and just two weeks later they had a lease signed and Cat & Cloud was born in Santa Cruz, California. Built around a simple but brilliant philosophy of making people happy, these guys put hospitality at the heart of absolutely everything they do. From the way they serve coffee to the relationships they build with farmers, it's all done with warmth, passion and a whole lot of soul. Honestly, we're a little bit obsessed.

Santa Cruz, California — Where it all began and where they're still proudly based. All four of their cafés and their roastery call this sunny Californian city home.

Dog & Hat Coffee Club

Our Values

The values are our north star, the guiding principles that help us achieve our mission and stay true to who we are.

They are the tools that help us make decisions when we show up to work by providing us with a framework to operate in.

Dog & Hat Coffee Club

Our Story

Cat & Cloud was created by three friends who believe experiences and connection shape our lives.

Every interaction you have with another person, no matter how small, is an opportunity to leave them in a better place than we found them.

That's why we made it our mission to...

Inspire connection, by creating memorable experiences.

Dog & Hat Coffee Club

In 2015 We Had An Idea

Founded on the belief that human connections are life's foundation and memories are the most precious souvenirs, Cat & Cloud prioritized culture over profit by starting with a web store, hand-written labels, and after-hours roasting at Dune Coffee Roasters in Santa Barbara. Along with launching a podcast to share their journey and learn from industry professionals, they signed a lease and transformed a building blocks from the beach at 3600 Portola Drive into their first home-like cafe in East Side Santa Cruz.

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