Based in Cardiff, Wales, Hard Lines is a specialty coffee roastery that proves you can be serious about quality without taking yourself too seriously. Since starting out as a small pop-up in 2016, founders Matt and Sophie have built a brand known for its bold, 1980s-inspired "smiley face" aesthetic and a low-ego, high-quality approach to every bean they roast.

Operating out of their vibrant roastery in Gwaelod y Garth, the team uses eco-friendly technology to craft clean, bright, and incredibly drinkable coffee. Their mission is simple: to serve great coffee to their community while building long-term, sustainable relationships with farmers across the globe.

Whether they’re serving shots from their "small but mighty" hatch in the historic Cardiff Central Market or their flagship diner-style cafe in Canton, Hard Lines is all about making specialty coffee accessible, fun, and fair for everyone involved.