Ask the Roaster
Click the link to hear more from Head Roaster Ted
Cartwheel is an independent coffee roastery and set of cafes based in Nottingham. We are committed to the traceable sourcing and sustainable roasting of some of the world's best coffees. We seek to involve you, our customer, in a transparent conversation about the journey of our product from coffee farm to coffee cup.
Our approach to coffee is simple, but our flavours are bold. We focus on buying higher quality coffee from individual farmers and are motivated by taste, not cost. As a result, a Cartwheel coffee preserves the unique flavours and characteristics of specific growing regions, such as Rwanda, Ethiopia and Colombia – avoiding the conventionally familiar single-note, dark-roasted coffee flavour found in most other high street café brands.
We believe in honouring those involved in the coffee supply chain. Did you know that most of our coffees are named after the individual farms or cooperatives in which they were grown? We also always pay fairly for our beans and support small farmers with expert knowledge and advice to improve their crop quality. We like this transparent and traceable approach because it allows you, our customer, to get exclusive insight into the coffee process and feel secure in our promise that we are united with farmers and paying them fairly. So with every bag of coffee, we attempt, in some small way, to honour and recognise the many people who make it all possible.